Internal Document — Not for Distribution
Builder Cold Outreach Sequence
Entriquit Tile by Designs LLC — Builder Cold Outreach, KC Metro
4 emails over 18 days. Each pivots a different concrete KC-metro GC / remodeler / sub pain — new-build primary-bath waterproofing, kitchen backsplash sequencing, whole-floor LVP on resale-grade remodels — with schedule-hold-cost and warranty-callback math and a single CTA. Three sub-pillars throughout: speed-to-schedule, warranty-backed finish work, and no-babysitting reliability.
Subject Line
KC builder question — who holds your tile/LVP sub slot?
I've been talking to KC-metro GCs running 4-8 active jobs at once. The thread that comes up every time is the tile/LVP sub — either the GC is babysitting the trade, the schedule slips 4-6 days per late trade, or the warranty call six months later comes back to the GC because the sub didn't flood-test the pan.
ROI frame
On a typical 6-trade new build, a single tile/LVP slip costs the GC 4-6 working days of compounded downstream hold-cost. Across 4 active builds per quarter, that is ~16-24 lost working days per year — easily $8k-$15k in soft costs before you count warranty callbacks.
Paste this URL into your outbound tool the moment the sending domain is wired in Settings. Inbound replies always land in the same contact form your other builder leads use.
Subject Line
Primary-bath waterproofing handoff — flood test vs. callback
Most KC new-build primary baths run $1,200-$9,500 GC-side on the waterproofing + tile scope. The concrete pain isn't the install — it's the handoff between framing, plumbing rough-in, and the tile crew showing up to a substrate that isn't TCA Handbook-compliant, or a pan that hasn't been flood-tested before curb goes in.
ROI frame
A documented flood-test and TCA-compliant substrate reduces post-close warranty callbacks on primary baths from roughly 1-in-8 to under 1-in-30 in our KC new-build track record. At a typical $450-$900 callback trip cost, that's $6k-$15k in warranty savings across 8 new builds per year.
Paste this URL into your outbound tool the moment the sending domain is wired in Settings. Inbound replies always land in the same contact form your other builder leads use.
Subject Line
Backsplash sequenced against the countertemplate (not after it)
Most KC remodel kitchen jobs sequence tile after the countertop template — then the GC loses 2-3 days waiting for the template to free up the wall zone, and the homeowner is paying for a finished kitchen they can't use. The concrete pain is templating and tile install fighting for the same wall zone at the same time.
ROI frame
Pre-template backsplash install (where the layout allows) eliminates the 2-3 day wait and the cabinet-to-tile rework risk. On a typical $35k-$55k KC kitchen remodel, that's ~$1,200-$1,800 saved in decomposed schedule overhead and zero cabinet-edge tile rework at punch.
Paste this URL into your outbound tool the moment the sending domain is wired in Settings. Inbound replies always land in the same contact form your other builder leads use.
Subject Line
Whole-floor LVP install — 1 trip, no callbacks at resale
Resale-grade KC remodels that price whole-floor LVP under $4/sqft installed almost always come back at resale with transition-strip pops, stair-nose gaps, or moisture-cupping at the entry. The concrete pain is the GS-1000 spec asking for 6-mil poly underlayment and 1/4" expansion at every perimeter — most crews skip it because the budget doesn't pencil.
ROI frame
A GS-spec LVP install on a 1,400 sqft remodel runs ~$1,200-$1,800 more than the lowest bid, but eliminates the 1-in-4 callback rate we see on under-spec installs. At a $450-$900 callback trip plus buyer-concession risk at resale, that's $4k-$8k saved per spec-compliant job.
Paste this URL into your outbound tool the moment the sending domain is wired in Settings. Inbound replies always land in the same contact form your other builder leads use.
Inbound replies
Inbound replies from any of these four emails route into the same quote pipeline the rest of the site uses. The form below posts to POST /api/contact and lands in the shared inbox at entriquit-tile-by-designs-llc@polsia.app.